Krati Gupta, from the Rajiv Gandhi National University of Law in India, makes the case for a greater role for Asia in global initiatives aimed at addressing responsible finance. The pandemic has brought the importance of environment, social, and governance (ESG) considerations to the fore, yet ESG investing in Asia trails behind other regions. The essay identifies key actions to be taken in the arenas of consumer protection, corporate governance and corporate social responsibility to advance responsible finance in Asia and ensure a sustainable recovery from the COVID-19 pandemic.