The speed of India’s rise in consumerism is outpacing China’s as the gap between the two countries’ markets continues to narrow. If it wants to maintain its lead as the world’s top market, China must broaden its focus to include rural areas and cater to often-overlooked consumer bases.

The Philippines, Indonesia, Vietnam, India, and Thailand have benefited from global supply chain diversification and are poised to capitalize on their large labor pool and potential consumer market to reach the next level of development