Tag : Vietnam

January 15, 2021

DatVietVAC Group Holdings (Vietnam) – Leveraging Entertainment as a Force for Good in Face of COVID-19 Challenges

Vietnamese entertainment giant DatVietVAC Group Holdings is an example of how a company can leverage media and content as a force for good during the pandemic. It played no small part in helping the Vietnamese government promote the official BlueZone app, which helped contain the virus. By mobilizing its network of celebrities, DatVietVAC encouraged the