Our Focus Areas

March 28, 2005

Branding in Asia

In the fall of 2004, the Council held a workshop that provided a platform for our members to share their experiences and exchange insights on branding in Asia. The workshop highlighted that branding is more than a marketing function—it is a powerful tool for aligning organizations and evaluating operational capabilities. Our members also explored various

April 24, 2004

Asia by 2010 – Opening Tomorrow’s Door

Succeeding in the constantly changing marketplace requires preparation for a full range of uncertainties. Will China continue its growth path? Will the United States continue to be Asia’s key economic driver? Will terrorism and health-related issues derail Asia’s economic achievements? To better understand Asia’s current and medium-term challenges, members of the Asia Business Council undertook

November 30, 2002

The Asian Business Community and the WTO

By Daniel H. Rosen and Jacob Kirkegaard The evolving relationship between the private sector and government is of great importance to the Asia Business Council. We believe it is critical to benchmark the current relationship between business and government in terms of policymaking with the aim of ascertaining whether the status quo warrants change. To achieve this goal,